Jaideep K

Jaideep Khedekar (JD)

Designer / Founder / Product Steward / Creative Technologist / Chaos Coordinator

I design, architect, and shape the zero-to-one journey of ideas into functional products. Operating at the intersection of brand strategy, experience design, and technology, I help founders turn unstructured beginnings into coherent systems and early prototypes.

Co-founder of YetAnother Company & previous Co-founder of ortigan.in.

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Thinking, designing, and building should never be fragmented.

Most ideas lose their soul while being passed from strategy decks to design teams to developers. My work exists in the space that prevents that from happening.

01 / The Studio

YetAnother
Company (YAC)

YetAnother Company (YAC) is a founder-led creative & solutions studio co-founded by Jaideep Khedekar (Design, Product & Client Relations) and Aniket Hake (Development, Engineering & Operations). Headquartered in Chhatrapati Sambhajinagar, Maharashtra, with active presence in Mumbai and Hyderabad — remote-first by design, global in reach.

Three Studios

Strategy, Design, and Development working independently or together depending on client needs.

The Pitch

No account manager handoffs, no vendor lock-in, no bloat. Founders work directly on every project.

The Irony

Intentional irony — yet another company in a sea of agencies. The answer is impact-first execution that creates results.

Tagline

Build Better. Build Right.

02 / The Foundation

The Foundation

A background in design, human–computer interaction, and storytelling fuels how I build products, clarify brand systems, and make complex things feel effortless. (Even if I joke that my core design skills are in hibernation.)

Over the years, I've helped founders transform ambiguity into clarity and identity into experience across jewelry, healthcare, agriculture, legacy family businesses, freelance ecosystems, and early-stage ventures.

03 / The Chronicle

The Roadmap &
Collective Impact

Professional Log

[ Jun 2025 - Present ]

Product & Design Guy, Co-Founder

YetAnother Company · Hybrid

Building structure, clarity, and identity around ideas in the zero-to-one phase. Helping founders transform raw thoughts into coherent strategies, narratives, and early prototypes. Designing across brand, product, and business.

[ Jun 2024 - Present ]

MVP Architect & Product Experience Lead

LuminarFlow · Hybrid

Led field research across jewelry chains, defined the MVP structure, mapped UX journeys, designed hierarchical access workflows, and spearheaded customer onboarding and configurations.

[ Jan 2025 - Jun 2025 ]

Career Transition & Break

Winding down first company operations, concluding active commitments, and researching value-driven agency operations to understand what to optimize and what to avoid.

[ Jan 2021 - Dec 2024 ]

Product and Design Lead

Ortigan · Hybrid

Overseeing business, creative, and pipeline domains. Led the creative lifecycle of projects from inception through execution and operational handoffs.

[ May 2020 - Apr 2022 ]

Lead Designer

Ortigan

Oversaw the expansion of the design studio. Educated technical teams on design-tech integration, emphasizing the value of design in highly functional settings.

[ Jun 2019 - May 2020 ]

Freelance Designer

Created content, marketing assets, and graphic designs, focusing on understanding business values and delivering high-impact promotional collateral.

Civic & Volunteer Log

[ Active Association ]

Volunteer

Phoenix Social Welfare

Assisting with community welfare efforts, focusing primarily on rehabilitation (de-addiction) and empowerment initiatives.

[ Jan 2020 - May 2021 ]

Design Lead

Share a Book India Association

Revamped the national organization's design schematic and curated/designed digital content to promote literacy programs across India.

[ Mar 2017 - Nov 2019 ]

Digit Squad Member

Digit

Reviewed budget consumer technology, authored technical articles, and executed social media marketing campaigns.

[ Aug 2018 - Nov 2018 ]

Executive Producer & Lead Designer

TEDxJNEC

Spearheaded the production and design operations for TEDxJNEC 2018, establishing the design system, event themes, and visual philosophy.

[ May 2017 - Jun 2019 ]

Executive Body Member

Computer Society of CSI

Managed visual and graphic resource generation and coordinated multiple technical sub-events.

[ Apr 2019 - May 2019 ]

Event Coordinator

National Service Scheme

Organized public blood donation campaigns inside commercial complexes across Aurangabad.

04 / After Hours

Playground &
Interests

Outside of building products and shaping brand architectures, my focus shifts toward physical movement and online interactive sub-cultures.

01 Cycling →

02 Hiking →

03 Badminton →

04 AAA Gaming →

05 Rainbow Six Siege Discord Community →